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Focusing on comfort, Aiming for billions! National brand HOdo Men's Wear Released a New Strategy

Published in: 2022-03-09

On March 9, with the theme of "building national brands and building ‘Billion HOdo’,"HOdo Men’s Wear 2022 strategic press conference was held, officially opening the prelude of the "classic comfortable men's wear" strategy.


 2022男裝戰略發布會1


HOdo Men's Wear has remained efficient and innovative in recent years. From the strategic cooperation with "fashion Harvard" French ESMOD, and then to the realization of intelligent production in the factory, HOdo Men's wear innovation action frequently become "new domestic products" substantial rise. On the other hand, make the ultimate product around users' pain points. Firmly grasping the key dimension of "classic + comfort," in 2022, HOdo Men's wear will launch three new comfort series for consumers: the 360° elastic series, the light series, and the force of nature series, which truly bring comfortable products and concepts to consumers.


 2022男裝戰略發布會8


Taking High-end and differentiation to adapt to consumption upgrading. Red bean men's wear in the channel layout has also entered a new adjustment. It is understood that in 2022, HOdo Men’s Wear will open new stores in the Shopping mall and core business districts.


HOdo Men's wear focuses on meeting the needs of comfort, and the sword finger is mainstream, high-end and young, which will undoubtedly lead to the arrival of a new era of comfortable men's wear.


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